Two Reasons Why Aesthetics Are Everything

Two Reasons Why Aesthetics Are Everything

The box that a product comes in is more important than ever. Between social media, online stores, and the number of graphic designs that the average American is exposed to every day — consumers can tell the difference between good aesthetics and bad aesthetics.

The aesthetics of products’ packaging/boxing matters more than ever, and here are some reasons why:

Good Aesthetics Accentuate Newness

There’s something about newness that equates beauty in most peoples’ minds, and consumers prefer new to old 9 times out of 10. Consumers prefer the smell and crispness of a new book to the musk and torn pages of an old book, they prefer a new home to an old one, and so on. In the same way, a modern or contemporary looking product has a higher chance of being purchased than a product that gives off vibes of being produced in the 80s or 90s.

Aesthetically Pleasing Packaging Makes Purchasing Easier

As simplistic as it may sound, aesthetically pleasing packaging makes choosing a product easier. Los Angeles County has a number of poor and wealthy people. No matter where exactly you land between these two extremes, budget likely plays a role in your purchasing decisions. Retail stores (like Target and Amazon) give consumers so many options that they simply go with the item that is cheaper (or cheapest). That is unless the box that a product comes in gives off the vibe that it’s higher quality than its direct competitors. Coca-Cola isn’t purchased over Shasta just because of its taste — it’s also because of Coca-Cola’s packaging and looks appeal to our purchasing sensibilities more than other colas.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

Cost Of Safe And Affordable Commercial Packaging

Cost Of Safe And Affordable Commercial Packaging

Finding cost-effective ways to ship products is commercial packaging’s number one issue. Packaging can oftentimes be costly — with weight and size affecting overall shipping costs, and that will impact the cost for which a product can be sold.

Here are three means of affordable packaging:

Plain Tyvek Envelopes

These thin white envelopes make shipping easy for items that need little to no protection. Cloth products like t-shirts, apparel, and linens are the best goods for this type of packaging. The cost of this shipping ranges from 3 cents to $1.75.

Bubble Mailers

These yellow envelopes provide just the right amount of protection for semi-fragile objects. Products like books, boxed or bagged jewelry, and DVDs are examples of what best suits these types of envelopes. The cost of bubble mailers ranges from 11 cents to 80 cents.

Standard Boxes

Classic cardboard boxes can carry a variety of different products. Their versatility explains their popularity. However, packagers must be aware of the cost of bubble wrap and dividers for these boxes — depending on the product’s size and shape. For the heavier loads, the cost can range from 40 cents to $3.00.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

Food Waste And Packaging Are More Connected Than Assumed

Food Waste And Packaging Are More Connected Than Assumed

The packaging that food products come in has a greater impact on food waste than previously thought. As consumers become more aware of waste (and continuing their move towards environmentally friendly lifestyles), there is a certain amount of expected throw-out/waste that food packaging companies build into their business models. With that being said, the packaging/box that food comes in itself has an effect on food waste overall.

According to GreenBiz.com,

“The reality is that 40 percent of the food that’s produced globally never even reaches its final destination as it becomes waste somewhere along the way. In 2016, ReFED published ‘A Roadmap to Reduce U.S. Food Waste By 20 Percent,’ highlighting 27 cost-effective and scalable solutions all along the supply chain. Based on this analysis, one of the most important factors in completing that journey from farm to fork has nothing to do with the food itself, but with its packaging. 

Up to 25 percent of residential food waste is due to packaging size or design, for example, food spoiling due to lack of packaging, condiments sticking to the sides and bottoms of containers or the inability to portion bulk fresh foods for timely consumption. Spoilage prevention packaging, or packaging that extends shelf-life, and packaging adjustments that enable complete consumption are capable of diverting 280,000 tons of food waste, with an economic value of $882 million.

With increased emphasis on ease and convenience, along with a drop in meals prepared and eaten at home, our food is almost exclusively coming packaged from our local grocery store or neighborhood restaurant.

In fact, Michael Pollan estimates that 19 percent of our meals are eaten in the car. With that change comes some very visible challenges — log on to social media and it takes only a matter of seconds to see photographs of the plastic contaminating our oceans or the materials piling up in our quickly-filling landfills. In response, food businesses and governments across the country and around the world are restricting or banning everything from plastic straws to grocery bags to plastic packaging in an attempt to mitigate these challenges. In fact, the Ellen MacArthur Foundation just announced a global commitment to tackle plastic waste and pollution signed by 290-plus organizations, representing 20 percent of all plastic packaging produced worldwide.

Our food is almost exclusively coming packaged from our local grocery store or neighborhood restaurant.

However, the fact that nearly half of our food is going to waste is staggering considering the 870 million people who are undernourished and the significant environmental impacts from the energy and resources used to grow, transport, store and package food that is never eaten.”

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have the space and the manpower required to service all of our clients and their custom packaging needs.

Corona Beer Will No Longer Be Using Plastic Packaging

Corona Beer Will No Longer Be Using Plastic Packaging

Corona, the beer company (not the City), has announced that it will no longer be using plastic packaging for their beer.

According to GoodNewsNetwork.org:

“The Corona brewing company has just announced that they will be launching a pilot program in which they will be replacing their plastic 6-pack ring packaging with something that is 100% plastic-free and biodegradable.

The new plastic-free rings are being made from plant-based biodegradable fibers, with a mix of by-product waste and compostable materials.

If left in the environment, they break down into organic material that is not harmful to wildlife, whereas the industry standard plastic six-pack rings are made from a photodegradable form of polyethylene that results in increasingly smaller pieces of plastic if not recycled—at a terrible cost to the environment.

The plastic-free packaging is part of Corona’s partnership with Parley for the Oceans. Since the partnership launched last year, Corona and Parley have conducted over 300 clean-ups in more than 15 countries, including the Maldives, Palau, Mexico, Dominican Republic, Chile, Indonesia, Italy, South Africa, and Australia, resulting in more than three million pounds of plastic waste collected.

Corona is now the second global beer brand to implement such sustainable packaging since Danish-based brewer Carlsberg announced that they would begin piloting a similar initiative back in September.”

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have the space and the manpower required to service all of our clients and their custom packaging needs.

The Pet Economy Is Booming Because Of Subscription-Based Services

The Pet Economy Is Booming Because Of Subscription-Based Services

Businesses and corporations that offer a monthly subscription type of product have seen a major boom in 2018 with no signs of slowing down in 2019.

From grooming items to cosmetic products, monthly subscription-based products are a very hot commodity. With this being said, one such niche market that is rapidly growing is the pets-related subscription market.

American consumers are prioritizing convenience above all else, and it only makes sense that this consuming habit would make its way down to pets. Some of the products that are being sent to pet owners for their furry friends include treats, snacks, healthy foods, toys and more. 

Why is the subscription-based model growing?

In addition to convenience, the subscription model is growing because it oftentimes lends itself to customizability. Now, not every item and every service can be customized, but most of them come with a variety of different options. For example, most subscription-based services/products offer different color schemes, an emphasis on one item over others, and so on. Netflix at one time was a completely subscription-based service with their customers only receiving DVDs in the mail (eventually Netflix would start streaming movies, but their subscription model is almost entirely how they make money).

With this being said, if you offer a direct to consumer product, you might want to consider offering a subscription-based product (if it makes financial sense).

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have the space and the manpower required to service all of our clients and their custom packaging needs.

Will Simplified Packaging Continue To Grow In Popularity?

Will Simplified Packaging Continue To Grow In Popularity

If you’ve paid attention to the products that are on the shelves of supermarkets and big box stores, you’ve most likely noticed that the packaging/boxes for items and products are becoming simpler and have less cluttered designs.

It’s unknown if this trend will continue, but as of this moment, products’ packaging and boxing are moving towards simple and less complicated looks.

Complex and bright packaging aren’t going to become extinct

With that being said, colorful boxes and packaging isn’t totally non-existent and aren’t exclusively moving in that direction.

In some cases, simplified packaging can attract consumers, but in other situations, it could create an uphill battle for brands, says Jacqui Dawson, creative director with The Content Crew, which provides marketing and branding services to businesses. “Simplified packaging works for products bought online and by subscription, or for products you already know you like and want to buy in bulk or regularly,” Dawson says. However, branded, well-designed and attractive packaging can entice shoppers to discover new products, she adds.

Case in point: The founders of better-for-you pancake and waffle brand Birch Benders defied the simplification trend and debuted packaging that has bright colors and multiple images. “While our packaging breaks all of the rules of the current trend — it’s busy, it’s not minimalist, there’s a lot going on — people love it,” co-founder Lizzi Ackerman told Entrepreneur. “You don’t always have to follow the rules.”

In some cases, packages that have a lot of graphics and information on them may be telling you more about the product, allowing the company to use the package as a marketing and sales vehicle. “So any money saved on packaging if you go simple has to be put into initial promotion and marketing so people will buy into the brand before using it,” Dawson said.

What’s inside really does count

When shoppers are browsing the grocery aisles, if they don’t know anything about the different types of products, they’ll usually opt for the one that is most visually appealing to them, which depends on the shopper’s personal preferences. However, when they get that product home, it’s what’s inside that matters and the packaging becomes much less important.

“Anyone developing a product is obviously trying to make it commercially viable and something people will want to buy more than once, especially in the food and beverage market,” Dawson said. “If it’s not a good product, no amount of good design is going to fix sales numbers in the long term.”

Therefore, manufacturers should ensure that the product itself is perfect before they put it on shelves since consumers will be judging its quality long after they’ve been drawn in by the packaging.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

Paper Packaging Market To Grow Substantially Through 2027

Paper Packaging Market To Grow Substantially Through 2027

The world is rapidly changing, and the global economy is changing and growing at a rate that is unprecedented.

With that said — there are still a number of industries and products that might be thought of to be legacy items but are anything but, and are actually going to see substantial growth for the next ten years.

One such industry and product that is going to see a good amount of growth is the paper packaging market.

According to the Future Gadgets,

“Paper packaging market is a traditional market. It contributes more than 30% to overall packaging market share and dominates other packaging domains. In 2016 overall market size of paper packaging was estimated to be $243 Billion and forecasted to reach $450 Billion by 2027. Paper packaging market is estimated to be growing at a CAGR of 7%. Paper packaging is used in variety of applications ranging from food & beverages to pharmaceuticals to cosmetics. Different grades of papers and products are used in packaging. Paper packaging is the most preferred packaging among all other types of packaging, because of its lightweight and flexible features. In heavy-duty packaging paper packaging is not the suitable or preferred packaging. Paper packaging is majorly used as a tertiary packaging.

Paper packaging: Market Dynamics

Paperboard is estimated to be the fastest growing product segment with estimated growth rate of 7.5% among all other product segments of paper packaging. APAC region leads the paper packaging market (estimated revenue share of 35%). Europe region follows APAC, North America follows Europe. The demand in APAC is driven by India & China. The carton board market is dominated by European paper packaging manufacturers because of lack of facility and capacity in APAC region. Flexible plastics packaging is posing a tough competition to paper packaging.

Rising oil prices work in favor of paper packaging market, but in recent times the oil prices are so volatile and declining due to over production and over supply. The rise in the number of hypermarkets and supermarkets is influencing the growth of the paper packaging market. A rapidly growing organized retail sector is leading to rise in demand of food & beverages and other. Paper packaging not only helps retail stores to pack the food but also to protect and maintain nutritional values.

Global paper packaging market is consolidating to gain new capacities, expertise and new markets. Major M&A deals happened in 2016. Clearwater Paper Corporation has acquired Manchester Industries of Richmond, Virginia, from PaperWorks Industries, an integrated full-service packaging provider for a purchase price of $68.25 million Mondi Group has acquired 100% of the outstanding share capital of LLC Beepack from a private investor for a consideration of RUB 2,825 million (EUR41 million) on a debt-and-cash-free basis. Packaging Corporation of America acquired Columbus Container, Inc., an independent corrugated products producer in a cash-free, debt-free transaction of $100 million.”

Economists and investors will be paying close attention to the paper packaging industry, and from now until 2027, this industry is bound to pay out dividends for the foreseeable future.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

The Holidays, Packaging, And Sales

The Holidays, Packaging, And Sales

The holidays are just around the corner and that means that annual consumer spending is about to dramatically spike.

Although consumers spend more at this time of the year than at any other point, for businesses that sell packaged items, the task of getting consumers to actually purchase a packaged good still remains. There are a variety reasons for this, amongst those being the graphic design of the package itself, and the allure of the product.

Consumers make impulse purchasing decisions in about 1/3 of a second, meaning that customers make their impulse purchasing decisions purely based on how attractive the package for that product looks. What this means is that businesses can excel in selling their products — if the packaging is done right, conversely, they might struggle to sell their product(s) if the packaging doesn’t connect with the consumer.

Package design and the holidays

The holidays are a busy time for most Americans, and most people are looking for products that can make their holiday and purchasing experience easier. A study by the Flexible Packaging Association found that 14% of consumers would pay more money for products that they can reseal. Being able to reclose a product helps to preserve its freshness, and it helps most people when gift wrapping comes along.

Consumers desire products that are reusable/refillable; for example, candy dishes. Until very recently, the only way that consumers could keep certain items fresh was through press-to-close zippers. Now, through new innovations (such as small-sized sliders), keeping food items fresh isn’t as much of a task it was once.

As the holidays rapidly approach, consider this, every item, product, or good that you purchase at the store comes in a package that was meticulously worked on, approved of, and market-researched.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

Automated Packaging Systems Is Offering A New Line Of Wide Bag Packaging Systems

Automated Packaging Systems Is Offering A New Line Of Wide Bag Packaging Systems

The world of packaging, manufacturing, and warehousing is rapidly evolving and changing. As globalization continues to become more and more prominent and as technology continues to impact the economy, the world of warehousing and packaging are keeping pace with the changes that are going on in order to remain at the forefront of a growing and diversifying economy.

Build Rehabilitation Industries has built up a reputation for embracing and utilizing technological innovations in the warehousing world.

Automated Packaging Systems has recently announced a new line of wide bag packaging systems.

According to a press release published by PRNewsWire.com

“Automated Packaging Systems, the world leader in high-reliability bagging systems, has introduced two new Autobag® bag packaging systems with advanced engineering technology for flexibility and efficiency in large bag applications. The new Autobag® 600™ and Autobag® 650™ Wide Bagging Systems will accommodate a range of Autobag® bags-on-a-roll and bags-in-a-box material up to 16 inches wide by 27 inches long.

Autobag 600 and Autobag 650 Wide Bag Packaging Systems

The Autobag 600 is a semi-automatic filling and sealing machine designed for packaging large products at speeds up to 65 bags per minute. An innovative engineering design has eliminated the need for light curtains or double-palm switches, while the adjustable six-inch pass-through enables faster, more efficient cycle times.

The Autobag 650 is the same wide bagging system with a fully-integrated next-bag-out printer that eliminates the need for a separate labeling operation, increasing speed and accuracy in mail order ecommerce, prescription-by-mail, catalog order fulfillment, and frequent changeover, variable data applications. The Autobag 650 prints and packs at speeds up to 40 bags per minute.

These baggers include an AutoTouch™ Control Screen that provides quick and easy access to job storage and recall, onboard diagnostics and productivity monitoring. The Autobag 600 and Autobag 650 can also be networked for full pack station integration and central monitoring. Both baggers feature an open design with fewer moving parts for longer life and ease of maintenance. Plus, the Autobag 600 and Autobag 650 easily integrate with Autobag and third-party equipment for fully automatic bag packaging operations.

About Automated Packaging Systems
Automated Packaging Systems has been designing and manufacturing original Autobag®, AirPouch®, and SidePouch® systems and products for over 50 years. With more than 30,000 packaging systems in operation and a worldwide service organization, Automated Packaging Systems has the experience and support to deliver the ultimate in customer satisfaction. Automated Packaging Systems offers a complete line of baggers, void-fill and protective packaging systems, stretch sleeve labels, thermal transfer imprinters, counters, scales, and specialty packaging materials. Complete information is available at the company’s website.
www.autobag.com.”

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

Packaging Experts Praise Amazon’s New Incentive Program

Packaging Experts Praise Amazon’s New Incentive Program

Amazon has recently announced a new, innovative program called the “Amazon Incentive Program”. Basically, this program is geared towards certified Frustration-Free Packaging (FFP) on certain products sold by Amazon.

This news has been met with positive responses by packaging pundits and analysts.

Here are some quotes by experts in the field regarding the Amazon Incentive Program:

Brian Wagner, co-founder and principal, PTIS LLC: “We have worked with clients to develop holistic ecommerce and omni-channel packaging strategies. This fast-growing channel is driving and will drive packaging, automation and supply chain innovation, to cut waste and improve margins for all across the entire value chain. We also provide consulting advice, design and opportunities for Amazon FFP and SIOC [Ships in Own Container].

Some thoughts on the new incentive program:

  • Consumers will love it and should help to centralize waste for collection, so that is good.
  • Amazon’s timing seems a bit aggressive, so we assume it will be phased in.
  • Directives like the Walmart Scorecard and item level RFID [radio frequency identification] set a bad precedence, and didn’t work. However, mandating concentrated liquid laundry detergent made a truly positive impact. Amazon’s directive is consumer and cost driven.
  • This will likely be the ‘kickstart’ that many companies needed to truly design packaging for the ecommerce channel. Many have been using the exact same package format they use in retail and simply let Amazon rebox the product.
  • This could really have a dramatic change on package design—elimination of windows and cut outs, for example. Do you put the nice graphics on the inside of the box instead to delight the consumer upon opening?
  • This could have a dramatic effect on Amazon’s shipping costs—no longer shipping a box in another box.
  • There will be lots of pressure to get certified FFP based on the timing—labs will be busy!
  • Timing could be tough—many packages have been designed for retail, but not the rigors of single-unit direct-to-consumer shipping. Impacts could be pretty large based on which categories are selected by Amazon.
  • This is just the start. I can see this (Amazon’s ecommerce pack) becoming a standard package format in every company’s product portfolio as Amazon expands this to other categories. If you’re not impacted today, I’d take the time to start thinking about how you would achieve FFP certification and protect your product for direct-to-consumer shipping (which is likely for products and SKUs [stock-keeping units] over a certain size).
  • Packages that are easier for consumers will generate positive reviews, and will ultimately lead to more package recycling.
  • Be sure to use How2Recycle labeling to communicate to the consumer!”

Matt Dingee, co-founder and COO OnPoint2020: “The Amazon news is a big step and I think will be a pivotal moment for brands and packaging in ecommerce. Although it has flashbacks to Walmart, I think it will have a more powerful outcome for two reasons.

First, the mindset will change for brands to truly meet FFP compliance. Brands that take this to heart will necessarily engage experts and packaging ideas from all over to meet the Amazon guidelines. During this process, brands will discover that there are many sustainability and business benefits beyond compliance. As a result, brand mindset toward packaging design for ecommerce (Amazon) will be elevated.

Second, FFP is primarily of direct benefit to the consumer. So the outcome is not actually serving Amazon or some subjective metric, but the consumer directly. The brand now has an opportunity to improve packaging and product design for a customer ecommerce experience!”

David Luttenberger, global packaging director, Mintel: “You drew a parallel between WalMart’s Scorecard and Amazon’s FFP certification program. I believe what Amazon is doing is very different and is being received by vendors in a totally positive light. Amazon is incentivizing CPG [consumer packaged goods] vendors and training them to create more environmentally responsible packaging, which in and of itself will save them money and create supply chain efficiencies. At the same time, it’s enabling them to retain proprietary branding while creating a more cost- and logistics-efficient system in which to sell and profitably compete.

Mintel is now qualified as an APASS certified consultant, having gone through the training at Amazon’s Seattle headquarters. It’s eye-opening to see the ISTA6 testing protocols Amazon has developed and to witness real testing in person. Amazon tests packages and products to the worst-case scenario, the outcome of which is two-fold. First, it ensures that a consumer will receive products and packages that are undamaged and which reflect the equity of the brand. That is critical to a successful ecommerce experience for the consumer. Second, it will significantly reduce costs to Amazon for damaged and returned goods, which in turn will help it keep its overall costs of fulfillment and distribution as low as possible.

Finally, it’s interesting—and totally believable once you experience it first-hand—but Amazon considers itself to be a sustainability company, not an ecommerce retailer or logistics/distribution company. Everything it does reflects that mindset, and its package testing protocol is just one facet of a multi-faceted plan to prove that day by day, package by package.”

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

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