Packaging Will Soon Be Going Digital

Packaging Will Soon Be Going Digital

With transparency being more important than ever, companies and brands are looking for ways to prioritize their customers and increase loyalty. Connected Packaging gives manufacturers the ability to give their products digital life.

What Digital Packaging Means

Connected Packaging is a blend of hardware and software that supports the printing and reading of codes and features strong cybersecurity capabilities. This allows the platform to offer bundles of solutions currently tailored to food and beverage manufacturers and allows brands and companies to interact and advertise directly with consumers. The data generated by consumers and the applications of the connected packaging can be analyzed in real-time to generate more insight. This will help companies fine-tune any marketing campaigns and can lead to increased sales and greater efficiency.

When To Expect It

Digital packaging is still in its early stages, but with the myriad of benefits (as well as constantly evolving and improving technology), many companies will be looking to integrate digital packaging options in the coming months. This is a great way for your brand to get real-time updates and insights into consumer feedback and will help you build brand loyalty.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs. 

The Global Barrier Packaging Market Is Set To Rise

The Global Barrier Packaging Market Is Set To Rise

The global barrier packaging industry was roughly around $9.39 billion in 2018. That number is set to rise dramatically. According to Zion Market Research, the global barrier packaging market is expected to generate around $13.78 billion by 2025, at a CAGR of around 5.4% between 2019 and 2025.

Below is an excerpt from Zion Market Research’s recent report entitled Barrier Packaging Market by Type (Bags and Pouches, Stand-Up Pouch, Tray Lidding Film, Forming Webs, Wrapping Film, and Blister Pack Base Webs), by Material (Polyethylene (PE), Polypropylene (PP), Polyamide (nylon), Ethylene Vinyl Alcohol (EVOH), Transparent High Barrier Films, and Others), by Technology (Polymer Nanocomposites, Multi-Layer Film, ORMOCERS, Sustainable Barrier Coatings, Melamine-Based Barrier Coatings, and Besela Barrier Film), and by Application (Food Industry, Healthcare, Consumer Goods, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2025.

“Plastic packaging is among the most familiar forms of packaging. There is a rising need for products that can provide a high protection level to products, particularly for the food and beverage industry. Barrier packaging technology is replacing the outdated packaging type. Moreover, lifestyle-related changes among the population, rapidly changing consumer preferences, and availability of advanced technology have decreased the demand for traditional packaging. These factors are expected to drive the global barrier packaging market over the forecast time period. Furthermore, the growing trend of microwave cooking and ready-to-eat meals is expected to further drive this market’s growth in the upcoming years.

Browse through 140 Tables & 43 Figures spread over 110 Pages and in-depth TOC on ‘Global Barrier Packaging Market: Industry Size, Share, Trends, Growth, Segments, Analysis and Forecast, 2018–2025.’

Request Free Sample Report of Global Barrier Packaging Market Report at www.zionmarketresearch.com/sample/barrier-packaging-market.

Based on material, the global barrier packaging market includes polyethylene (PE), polypropylene (PP), polyamide (nylon), ethylene vinyl alcohol (EVOH), transparent high barrier films, and others. Polyethylene (PE) and polypropylene (PP) segments together accounted for around 50% revenue market share in 2018. Transparent high barrier films are expected to grow significantly in the future, owing to the increasing product demand for various packaged food products.

By application, this global barrier packaging market includes food industry, healthcare, consumer goods, and others. The food industry held a major market share in 2018, due to the increasing consumption of baby food, sauces, and curries across the globe.”

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs. 

Why The Reusable Packaging Market Continues To Grow

Why The Reusable Packaging Market Continues To Grow

In recent months, there has been a trend that has seen companies turning to reusable packaging options more and more in order to reduce their waste while maintaining a cost-effective business model.

What is Reusable Packaging?

Reusable packaging options can refer to two types of packaging:

  • A container/pallet that can be reused at least 3 times to transport or contain the same products, parts or goods
  • During the lifecycle of the packaging, it can be repeatedly reused, inspected and returned

While many companies are stuck with high costs (in packaging materials and shipping), advances in reusable packaging are helping companies save time and money like never before.

Efficient Transportation

Reusable packaging allows companies to use more efficient shipping methods due to the packaging being more durable and doing a better job of protecting the goods inside.

Switching to reusable packaging can help:

  • Reduce the risks of damaged or lost goods
  • Packaging is easier to load and can be loaded more efficiently which reduces shipping costs

Packaging that is made to be reused is typically made from more durable materials and can also perform better when dealing with:

  • Heat
  • Moisture
  • Other environmental factors

Time, Waste and Cost Effective

More and more brands like Nestle, Proctor & Gamble and PepsiCo are committing to reusable packaging for their products, setting an example that will hopefully continue to help reduce waste at a greater level.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

Packaging For Your Liquid Product: 4 Things To Look For

Packaging For Your Liquid Product: 4 Things To Look For

One of the most important parts of presenting a product is the packaging. The aesthetic of your product’s packaging tells the world what it is and why they need it — while the functionality of that packaging ensures that they will repurchase it in the future.

With this in mind, here are 4 things to look for when choosing the right packaging for your liquid product:

Appropriate for your product

What are the attributes of your product that make it stand out to your target market? Beauty? Brightness? Strength? The packaging you choose should work with your product and labeling to convey these attributes to the customer. For instance, if you are marketing a skincare product that promises brightness and clarity, a light or clear bottle would be more appropriate than a darkly colored one. The shape, color, and even texture of your packaging can help to strengthen the narrative that your product gives to your target consumer.

Travels well

In today’s fast-paced environment, the average consumer is traveling much more than those in the past, whether it is within one city or around the world. Product packaging has to evolve along with these changes, and this is especially true when it comes to liquid products. Spilled liquid due to packaging failure can ruin a consumer’s day, and possibly ensure that they do not purchase the same product again. When choosing your packaging look for design options such as leakproof caps, flip tops, and strong seals.

Intuitive design

The contents of a product are only helpful if accessing them is easy and intuitive. Look for simple designs that are self-explanatory; the consumer should not have to learn any new skills or information to use the product. Whether the consumer realizes it or not, intuitive packaging design will help them to feel more confident and equipped while using your product, which will make them more likely to purchase again in the future.

Appealing to your target market

The packaging that it is presented in will play a large part in how your product is perceived by the public. What is your ideal target market? If it is young consumers, packaging that presents a colorful and eye-catching aesthetic might be your best bet. If it is a higher income demographic, materials that look and feel high-quality are a good call. And no matter what your target market, it is always a good idea to make sure that your product name and company logo are front and center, always the first thing to be seen and recognized.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs. 

Two Reasons Why Aesthetics Are Everything

Two Reasons Why Aesthetics Are Everything

The box that a product comes in is more important than ever. Between social media, online stores, and the number of graphic designs that the average American is exposed to every day — consumers can tell the difference between good aesthetics and bad aesthetics.

The aesthetics of products’ packaging/boxing matters more than ever, and here are some reasons why:

Good Aesthetics Accentuate Newness

There’s something about newness that equates beauty in most peoples’ minds, and consumers prefer new to old 9 times out of 10. Consumers prefer the smell and crispness of a new book to the musk and torn pages of an old book, they prefer a new home to an old one, and so on. In the same way, a modern or contemporary looking product has a higher chance of being purchased than a product that gives off vibes of being produced in the 80s or 90s.

Aesthetically Pleasing Packaging Makes Purchasing Easier

As simplistic as it may sound, aesthetically pleasing packaging makes choosing a product easier. Los Angeles County has a number of poor and wealthy people. No matter where exactly you land between these two extremes, budget likely plays a role in your purchasing decisions. Retail stores (like Target and Amazon) give consumers so many options that they simply go with the item that is cheaper (or cheapest). That is unless the box that a product comes in gives off the vibe that it’s higher quality than its direct competitors. Coca-Cola isn’t purchased over Shasta just because of its taste — it’s also because of Coca-Cola’s packaging and looks appeal to our purchasing sensibilities more than other colas.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

Cost Of Safe And Affordable Commercial Packaging

Cost Of Safe And Affordable Commercial Packaging

Finding cost-effective ways to ship products is commercial packaging’s number one issue. Packaging can oftentimes be costly — with weight and size affecting overall shipping costs, and that will impact the cost for which a product can be sold.

Here are three means of affordable packaging:

Plain Tyvek Envelopes

These thin white envelopes make shipping easy for items that need little to no protection. Cloth products like t-shirts, apparel, and linens are the best goods for this type of packaging. The cost of this shipping ranges from 3 cents to $1.75.

Bubble Mailers

These yellow envelopes provide just the right amount of protection for semi-fragile objects. Products like books, boxed or bagged jewelry, and DVDs are examples of what best suits these types of envelopes. The cost of bubble mailers ranges from 11 cents to 80 cents.

Standard Boxes

Classic cardboard boxes can carry a variety of different products. Their versatility explains their popularity. However, packagers must be aware of the cost of bubble wrap and dividers for these boxes — depending on the product’s size and shape. For the heavier loads, the cost can range from 40 cents to $3.00.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

Food Waste And Packaging Are More Connected Than Assumed

Food Waste And Packaging Are More Connected Than Assumed

The packaging that food products come in has a greater impact on food waste than previously thought. As consumers become more aware of waste (and continuing their move towards environmentally friendly lifestyles), there is a certain amount of expected throw-out/waste that food packaging companies build into their business models. With that being said, the packaging/box that food comes in itself has an effect on food waste overall.

According to GreenBiz.com,

“The reality is that 40 percent of the food that’s produced globally never even reaches its final destination as it becomes waste somewhere along the way. In 2016, ReFED published ‘A Roadmap to Reduce U.S. Food Waste By 20 Percent,’ highlighting 27 cost-effective and scalable solutions all along the supply chain. Based on this analysis, one of the most important factors in completing that journey from farm to fork has nothing to do with the food itself, but with its packaging. 

Up to 25 percent of residential food waste is due to packaging size or design, for example, food spoiling due to lack of packaging, condiments sticking to the sides and bottoms of containers or the inability to portion bulk fresh foods for timely consumption. Spoilage prevention packaging, or packaging that extends shelf-life, and packaging adjustments that enable complete consumption are capable of diverting 280,000 tons of food waste, with an economic value of $882 million.

With increased emphasis on ease and convenience, along with a drop in meals prepared and eaten at home, our food is almost exclusively coming packaged from our local grocery store or neighborhood restaurant.

In fact, Michael Pollan estimates that 19 percent of our meals are eaten in the car. With that change comes some very visible challenges — log on to social media and it takes only a matter of seconds to see photographs of the plastic contaminating our oceans or the materials piling up in our quickly-filling landfills. In response, food businesses and governments across the country and around the world are restricting or banning everything from plastic straws to grocery bags to plastic packaging in an attempt to mitigate these challenges. In fact, the Ellen MacArthur Foundation just announced a global commitment to tackle plastic waste and pollution signed by 290-plus organizations, representing 20 percent of all plastic packaging produced worldwide.

Our food is almost exclusively coming packaged from our local grocery store or neighborhood restaurant.

However, the fact that nearly half of our food is going to waste is staggering considering the 870 million people who are undernourished and the significant environmental impacts from the energy and resources used to grow, transport, store and package food that is never eaten.”

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have the space and the manpower required to service all of our clients and their custom packaging needs.

Corona Beer Will No Longer Be Using Plastic Packaging

Corona Beer Will No Longer Be Using Plastic Packaging

Corona, the beer company (not the City), has announced that it will no longer be using plastic packaging for their beer.

According to GoodNewsNetwork.org:

“The Corona brewing company has just announced that they will be launching a pilot program in which they will be replacing their plastic 6-pack ring packaging with something that is 100% plastic-free and biodegradable.

The new plastic-free rings are being made from plant-based biodegradable fibers, with a mix of by-product waste and compostable materials.

If left in the environment, they break down into organic material that is not harmful to wildlife, whereas the industry standard plastic six-pack rings are made from a photodegradable form of polyethylene that results in increasingly smaller pieces of plastic if not recycled—at a terrible cost to the environment.

The plastic-free packaging is part of Corona’s partnership with Parley for the Oceans. Since the partnership launched last year, Corona and Parley have conducted over 300 clean-ups in more than 15 countries, including the Maldives, Palau, Mexico, Dominican Republic, Chile, Indonesia, Italy, South Africa, and Australia, resulting in more than three million pounds of plastic waste collected.

Corona is now the second global beer brand to implement such sustainable packaging since Danish-based brewer Carlsberg announced that they would begin piloting a similar initiative back in September.”

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have the space and the manpower required to service all of our clients and their custom packaging needs.

The Pet Economy Is Booming Because Of Subscription-Based Services

The Pet Economy Is Booming Because Of Subscription-Based Services

Businesses and corporations that offer a monthly subscription type of product have seen a major boom in 2018 with no signs of slowing down in 2019.

From grooming items to cosmetic products, monthly subscription-based products are a very hot commodity. With this being said, one such niche market that is rapidly growing is the pets-related subscription market.

American consumers are prioritizing convenience above all else, and it only makes sense that this consuming habit would make its way down to pets. Some of the products that are being sent to pet owners for their furry friends include treats, snacks, healthy foods, toys and more. 

Why is the subscription-based model growing?

In addition to convenience, the subscription model is growing because it oftentimes lends itself to customizability. Now, not every item and every service can be customized, but most of them come with a variety of different options. For example, most subscription-based services/products offer different color schemes, an emphasis on one item over others, and so on. Netflix at one time was a completely subscription-based service with their customers only receiving DVDs in the mail (eventually Netflix would start streaming movies, but their subscription model is almost entirely how they make money).

With this being said, if you offer a direct to consumer product, you might want to consider offering a subscription-based product (if it makes financial sense).

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have the space and the manpower required to service all of our clients and their custom packaging needs.

Will Simplified Packaging Continue To Grow In Popularity?

Will Simplified Packaging Continue To Grow In Popularity

If you’ve paid attention to the products that are on the shelves of supermarkets and big box stores, you’ve most likely noticed that the packaging/boxes for items and products are becoming simpler and have less cluttered designs.

It’s unknown if this trend will continue, but as of this moment, products’ packaging and boxing are moving towards simple and less complicated looks.

Complex and bright packaging aren’t going to become extinct

With that being said, colorful boxes and packaging isn’t totally non-existent and aren’t exclusively moving in that direction.

In some cases, simplified packaging can attract consumers, but in other situations, it could create an uphill battle for brands, says Jacqui Dawson, creative director with The Content Crew, which provides marketing and branding services to businesses. “Simplified packaging works for products bought online and by subscription, or for products you already know you like and want to buy in bulk or regularly,” Dawson says. However, branded, well-designed and attractive packaging can entice shoppers to discover new products, she adds.

Case in point: The founders of better-for-you pancake and waffle brand Birch Benders defied the simplification trend and debuted packaging that has bright colors and multiple images. “While our packaging breaks all of the rules of the current trend — it’s busy, it’s not minimalist, there’s a lot going on — people love it,” co-founder Lizzi Ackerman told Entrepreneur. “You don’t always have to follow the rules.”

In some cases, packages that have a lot of graphics and information on them may be telling you more about the product, allowing the company to use the package as a marketing and sales vehicle. “So any money saved on packaging if you go simple has to be put into initial promotion and marketing so people will buy into the brand before using it,” Dawson said.

What’s inside really does count

When shoppers are browsing the grocery aisles, if they don’t know anything about the different types of products, they’ll usually opt for the one that is most visually appealing to them, which depends on the shopper’s personal preferences. However, when they get that product home, it’s what’s inside that matters and the packaging becomes much less important.

“Anyone developing a product is obviously trying to make it commercially viable and something people will want to buy more than once, especially in the food and beverage market,” Dawson said. “If it’s not a good product, no amount of good design is going to fix sales numbers in the long term.”

Therefore, manufacturers should ensure that the product itself is perfect before they put it on shelves since consumers will be judging its quality long after they’ve been drawn in by the packaging.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

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