Two Reasons Why Aesthetics Are Everything

Two Reasons Why Aesthetics Are Everything

The box that a product comes in is more important than ever. Between social media, online stores, and the number of graphic designs that the average American is exposed to every day — consumers can tell the difference between good aesthetics and bad aesthetics.

The aesthetics of products’ packaging/boxing matters more than ever, and here are some reasons why:

Good Aesthetics Accentuate Newness

There’s something about newness that equates beauty in most peoples’ minds, and consumers prefer new to old 9 times out of 10. Consumers prefer the smell and crispness of a new book to the musk and torn pages of an old book, they prefer a new home to an old one, and so on. In the same way, a modern or contemporary looking product has a higher chance of being purchased than a product that gives off vibes of being produced in the 80s or 90s.

Aesthetically Pleasing Packaging Makes Purchasing Easier

As simplistic as it may sound, aesthetically pleasing packaging makes choosing a product easier. Los Angeles County has a number of poor and wealthy people. No matter where exactly you land between these two extremes, budget likely plays a role in your purchasing decisions. Retail stores (like Target and Amazon) give consumers so many options that they simply go with the item that is cheaper (or cheapest). That is unless the box that a product comes in gives off the vibe that it’s higher quality than its direct competitors. Coca-Cola isn’t purchased over Shasta just because of its taste — it’s also because of Coca-Cola’s packaging and looks appeal to our purchasing sensibilities more than other colas.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

Cost Of Safe And Affordable Commercial Packaging

Cost Of Safe And Affordable Commercial Packaging

Finding cost-effective ways to ship products is commercial packaging’s number one issue. Packaging can oftentimes be costly — with weight and size affecting overall shipping costs, and that will impact the cost for which a product can be sold.

Here are three means of affordable packaging:

Plain Tyvek Envelopes

These thin white envelopes make shipping easy for items that need little to no protection. Cloth products like t-shirts, apparel, and linens are the best goods for this type of packaging. The cost of this shipping ranges from 3 cents to $1.75.

Bubble Mailers

These yellow envelopes provide just the right amount of protection for semi-fragile objects. Products like books, boxed or bagged jewelry, and DVDs are examples of what best suits these types of envelopes. The cost of bubble mailers ranges from 11 cents to 80 cents.

Standard Boxes

Classic cardboard boxes can carry a variety of different products. Their versatility explains their popularity. However, packagers must be aware of the cost of bubble wrap and dividers for these boxes — depending on the product’s size and shape. For the heavier loads, the cost can range from 40 cents to $3.00.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

Food Waste And Packaging Are More Connected Than Assumed

Food Waste And Packaging Are More Connected Than Assumed

The packaging that food products come in has a greater impact on food waste than previously thought. As consumers become more aware of waste (and continuing their move towards environmentally friendly lifestyles), there is a certain amount of expected throw-out/waste that food packaging companies build into their business models. With that being said, the packaging/box that food comes in itself has an effect on food waste overall.

According to GreenBiz.com,

“The reality is that 40 percent of the food that’s produced globally never even reaches its final destination as it becomes waste somewhere along the way. In 2016, ReFED published ‘A Roadmap to Reduce U.S. Food Waste By 20 Percent,’ highlighting 27 cost-effective and scalable solutions all along the supply chain. Based on this analysis, one of the most important factors in completing that journey from farm to fork has nothing to do with the food itself, but with its packaging. 

Up to 25 percent of residential food waste is due to packaging size or design, for example, food spoiling due to lack of packaging, condiments sticking to the sides and bottoms of containers or the inability to portion bulk fresh foods for timely consumption. Spoilage prevention packaging, or packaging that extends shelf-life, and packaging adjustments that enable complete consumption are capable of diverting 280,000 tons of food waste, with an economic value of $882 million.

With increased emphasis on ease and convenience, along with a drop in meals prepared and eaten at home, our food is almost exclusively coming packaged from our local grocery store or neighborhood restaurant.

In fact, Michael Pollan estimates that 19 percent of our meals are eaten in the car. With that change comes some very visible challenges — log on to social media and it takes only a matter of seconds to see photographs of the plastic contaminating our oceans or the materials piling up in our quickly-filling landfills. In response, food businesses and governments across the country and around the world are restricting or banning everything from plastic straws to grocery bags to plastic packaging in an attempt to mitigate these challenges. In fact, the Ellen MacArthur Foundation just announced a global commitment to tackle plastic waste and pollution signed by 290-plus organizations, representing 20 percent of all plastic packaging produced worldwide.

Our food is almost exclusively coming packaged from our local grocery store or neighborhood restaurant.

However, the fact that nearly half of our food is going to waste is staggering considering the 870 million people who are undernourished and the significant environmental impacts from the energy and resources used to grow, transport, store and package food that is never eaten.”

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have the space and the manpower required to service all of our clients and their custom packaging needs.

Corona Beer Will No Longer Be Using Plastic Packaging

Corona Beer Will No Longer Be Using Plastic Packaging

Corona, the beer company (not the City), has announced that it will no longer be using plastic packaging for their beer.

According to GoodNewsNetwork.org:

“The Corona brewing company has just announced that they will be launching a pilot program in which they will be replacing their plastic 6-pack ring packaging with something that is 100% plastic-free and biodegradable.

The new plastic-free rings are being made from plant-based biodegradable fibers, with a mix of by-product waste and compostable materials.

If left in the environment, they break down into organic material that is not harmful to wildlife, whereas the industry standard plastic six-pack rings are made from a photodegradable form of polyethylene that results in increasingly smaller pieces of plastic if not recycled—at a terrible cost to the environment.

The plastic-free packaging is part of Corona’s partnership with Parley for the Oceans. Since the partnership launched last year, Corona and Parley have conducted over 300 clean-ups in more than 15 countries, including the Maldives, Palau, Mexico, Dominican Republic, Chile, Indonesia, Italy, South Africa, and Australia, resulting in more than three million pounds of plastic waste collected.

Corona is now the second global beer brand to implement such sustainable packaging since Danish-based brewer Carlsberg announced that they would begin piloting a similar initiative back in September.”

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have the space and the manpower required to service all of our clients and their custom packaging needs.

The Pet Economy Is Booming Because Of Subscription-Based Services

The Pet Economy Is Booming Because Of Subscription-Based Services

Businesses and corporations that offer a monthly subscription type of product have seen a major boom in 2018 with no signs of slowing down in 2019.

From grooming items to cosmetic products, monthly subscription-based products are a very hot commodity. With this being said, one such niche market that is rapidly growing is the pets-related subscription market.

American consumers are prioritizing convenience above all else, and it only makes sense that this consuming habit would make its way down to pets. Some of the products that are being sent to pet owners for their furry friends include treats, snacks, healthy foods, toys and more. 

Why is the subscription-based model growing?

In addition to convenience, the subscription model is growing because it oftentimes lends itself to customizability. Now, not every item and every service can be customized, but most of them come with a variety of different options. For example, most subscription-based services/products offer different color schemes, an emphasis on one item over others, and so on. Netflix at one time was a completely subscription-based service with their customers only receiving DVDs in the mail (eventually Netflix would start streaming movies, but their subscription model is almost entirely how they make money).

With this being said, if you offer a direct to consumer product, you might want to consider offering a subscription-based product (if it makes financial sense).

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have the space and the manpower required to service all of our clients and their custom packaging needs.

Will Simplified Packaging Continue To Grow In Popularity?

Will Simplified Packaging Continue To Grow In Popularity

If you’ve paid attention to the products that are on the shelves of supermarkets and big box stores, you’ve most likely noticed that the packaging/boxes for items and products are becoming simpler and have less cluttered designs.

It’s unknown if this trend will continue, but as of this moment, products’ packaging and boxing are moving towards simple and less complicated looks.

Complex and bright packaging aren’t going to become extinct

With that being said, colorful boxes and packaging isn’t totally non-existent and aren’t exclusively moving in that direction.

In some cases, simplified packaging can attract consumers, but in other situations, it could create an uphill battle for brands, says Jacqui Dawson, creative director with The Content Crew, which provides marketing and branding services to businesses. “Simplified packaging works for products bought online and by subscription, or for products you already know you like and want to buy in bulk or regularly,” Dawson says. However, branded, well-designed and attractive packaging can entice shoppers to discover new products, she adds.

Case in point: The founders of better-for-you pancake and waffle brand Birch Benders defied the simplification trend and debuted packaging that has bright colors and multiple images. “While our packaging breaks all of the rules of the current trend — it’s busy, it’s not minimalist, there’s a lot going on — people love it,” co-founder Lizzi Ackerman told Entrepreneur. “You don’t always have to follow the rules.”

In some cases, packages that have a lot of graphics and information on them may be telling you more about the product, allowing the company to use the package as a marketing and sales vehicle. “So any money saved on packaging if you go simple has to be put into initial promotion and marketing so people will buy into the brand before using it,” Dawson said.

What’s inside really does count

When shoppers are browsing the grocery aisles, if they don’t know anything about the different types of products, they’ll usually opt for the one that is most visually appealing to them, which depends on the shopper’s personal preferences. However, when they get that product home, it’s what’s inside that matters and the packaging becomes much less important.

“Anyone developing a product is obviously trying to make it commercially viable and something people will want to buy more than once, especially in the food and beverage market,” Dawson said. “If it’s not a good product, no amount of good design is going to fix sales numbers in the long term.”

Therefore, manufacturers should ensure that the product itself is perfect before they put it on shelves since consumers will be judging its quality long after they’ve been drawn in by the packaging.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

Importance of Cosmetic Packaging in Los Angeles [Things to Know]

cosmetic packaging Los Angeles

Packaging plays an important part in the saleability of a product – more so for cosmetic goods. Since this is a business of aesthetic, it’s just right that manufacturers pay equal attention to the material that encases their commodity. For those who don’t have the resources, services for cosmetic packaging Los Angeles will be a big help.

As you know, the market is flooded of all cosmetic products anyone can think of. From lipsticks to setting powders, a manufacturer should know how to stand out to make a sale. That would be close to impossible if the first selling factor isn’t utilized.

To give you an idea, here are some key advantages of excellent product packaging Los Angeles has to offer:

Safety for your customers

Cosmetic products require a high level of quality control. Since these would be directly applied to the skin of the consumer, it should be safe to use. Aside from the formulation, packaging becomes a game changer here. If the container where the product is stored doesn’t meet the industry standards, both the quality and reputation of the manufacturer would be on the wringer. Product packaging in Los Angeles will prevent contamination, hazard risks, and potential damages during transit.

The embodiment of your product

Cosmetic items are intended to accentuate the beauty of the users. If it’s wrapped in low quality plastic containers and cheap boxes, who would want to purchase it? This is the reason why the packaging should always embody what’s inside. Besides, your consumer will first judge the commodity as how they see it from the outside. You have to make sure that it’s attractive enough to convince them to add it to their cart.

Standing out among competitors

Companies offering cosmetic packaging in Los Angeles will provide you with various packaging prototypes for your product. This way, you can pick one that suits your brand. It has to be unique and it has to pique the interest of the consumers. Remember, you’re competing with hundreds – or thousands – of other cosmetic companies. You should use every edge you can get for your advantage.

Packaging that suits the item

Your packaging should always fit your target market. If you’re selling women’s cologne, the print of the box should be directed to the consumer. The same goes for products intended for men. Aside from the demographics of your customer, the product should also be packed on a container that suits its purpose. Will it be easy to use if placed on a plastic container? Is the cologne bottle easy to pump?

Latest packaging trend

Many cosmetic companies have devised various gimmicks for their product packaging in Los Angeles. Being in the hook on the latest product trend will help you compete with the top brands. For example, many of the top shelf cosmetic brands are transitioning to twist tubes from the traditional compact. Since this packaging offers more control and ease of application, consumers are apt to invest in such products.

Getting cosmetic packaging in Los Angeles that is safe to use is a priority. You should also consider the quality and how it will be used for your brand’s benefit.

[The Guide] to the Benefits of Commercial Packaging in Los Angeles

Commercial Packaging in Los Angeles

The packaging of a product says a lot about the quality of the commodity. If it looks worn out and unsightly, the customer will doubt the credibility of the product inside. This is the reason why reliable commercial packaging Los Angeles is indispensable.

According to the government, Los Angeles is one of the biggest manufacturing centers across the country. And with the competition alive and bustling, there’s no doubt that even a tiny detail on the packaging will make a massive difference.

A lot of business owners pack their own goods. Although many of them do it right, a huge part of their resources is wasted on a task that could be simply outsourced. With that, here are some of the benefits of availing packaging services Los Angeles:

Better product performance

As the product moves across the supply chain, it’s passed on different trucks and warehouses. If the packaging is of low quality, it will soon sustain damages. The product will be damaged even before it reaches the retailers and the consumers. By availing the service of packaging experts, business owners will be assured that their goods are sealed in containers that last long.

Tailored to your business needs

Many manufacturers are too busy improving the quality of their products that they miss to innovate their packaging. Though the impact isn’t colossal, poor packaging will smack their sales. Commercial packaging Los Angeles has been booming and hiring an expert will make the job easier. Packaging companies will know how to tailor their service to meet your business’ needs – whatever industry you’re in.

Innovative solution

Is your packaging the same one you’re using for the past 20 years? There’s nothing wrong about having a signature look, but it will be beneficial to explore innovative options. The means of product distribution has changed over the decades and it’s just right that your wrapping should keep up. Availing the service of packaging designers will allow you to explore tons of options.

Higher sales

With your product secured during transit, you’ll record lower losses and higher sales. The appearance isn’t the only one that’s at stake here; the quality is also a key factor. Once it reaches the sellers, the goods are retail-ready, not to mention the low landed cost. When you calculate all that, it will translate to all-time high income. It’s one thing that makes packaging services Los Angeles worth the investment.

Consumer satisfaction

The life force of every business is customer satisfaction. When the customers are happy with what they get, they will continue to patronize the commodity. Aside from making your product appealing, it also retains the quality it bears after it exited the factory. Good reviews will never lie about your company and you can expect more customers coming in.

Commercial packaging Los Angeles is always there when you need it. For businesses that do not have the resources to maintain an in-house packaging team, outsourcing it would be more convenient and cost-efficient. Aside from that, the manpower will be more focused on improving product quality.

Paper Packaging Market To Grow Substantially Through 2027

Paper Packaging Market To Grow Substantially Through 2027

The world is rapidly changing, and the global economy is changing and growing at a rate that is unprecedented.

With that said — there are still a number of industries and products that might be thought of to be legacy items but are anything but, and are actually going to see substantial growth for the next ten years.

One such industry and product that is going to see a good amount of growth is the paper packaging market.

According to the Future Gadgets,

“Paper packaging market is a traditional market. It contributes more than 30% to overall packaging market share and dominates other packaging domains. In 2016 overall market size of paper packaging was estimated to be $243 Billion and forecasted to reach $450 Billion by 2027. Paper packaging market is estimated to be growing at a CAGR of 7%. Paper packaging is used in variety of applications ranging from food & beverages to pharmaceuticals to cosmetics. Different grades of papers and products are used in packaging. Paper packaging is the most preferred packaging among all other types of packaging, because of its lightweight and flexible features. In heavy-duty packaging paper packaging is not the suitable or preferred packaging. Paper packaging is majorly used as a tertiary packaging.

Paper packaging: Market Dynamics

Paperboard is estimated to be the fastest growing product segment with estimated growth rate of 7.5% among all other product segments of paper packaging. APAC region leads the paper packaging market (estimated revenue share of 35%). Europe region follows APAC, North America follows Europe. The demand in APAC is driven by India & China. The carton board market is dominated by European paper packaging manufacturers because of lack of facility and capacity in APAC region. Flexible plastics packaging is posing a tough competition to paper packaging.

Rising oil prices work in favor of paper packaging market, but in recent times the oil prices are so volatile and declining due to over production and over supply. The rise in the number of hypermarkets and supermarkets is influencing the growth of the paper packaging market. A rapidly growing organized retail sector is leading to rise in demand of food & beverages and other. Paper packaging not only helps retail stores to pack the food but also to protect and maintain nutritional values.

Global paper packaging market is consolidating to gain new capacities, expertise and new markets. Major M&A deals happened in 2016. Clearwater Paper Corporation has acquired Manchester Industries of Richmond, Virginia, from PaperWorks Industries, an integrated full-service packaging provider for a purchase price of $68.25 million Mondi Group has acquired 100% of the outstanding share capital of LLC Beepack from a private investor for a consideration of RUB 2,825 million (EUR41 million) on a debt-and-cash-free basis. Packaging Corporation of America acquired Columbus Container, Inc., an independent corrugated products producer in a cash-free, debt-free transaction of $100 million.”

Economists and investors will be paying close attention to the paper packaging industry, and from now until 2027, this industry is bound to pay out dividends for the foreseeable future.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

The Holidays, Packaging, And Sales

The Holidays, Packaging, And Sales

The holidays are just around the corner and that means that annual consumer spending is about to dramatically spike.

Although consumers spend more at this time of the year than at any other point, for businesses that sell packaged items, the task of getting consumers to actually purchase a packaged good still remains. There are a variety reasons for this, amongst those being the graphic design of the package itself, and the allure of the product.

Consumers make impulse purchasing decisions in about 1/3 of a second, meaning that customers make their impulse purchasing decisions purely based on how attractive the package for that product looks. What this means is that businesses can excel in selling their products — if the packaging is done right, conversely, they might struggle to sell their product(s) if the packaging doesn’t connect with the consumer.

Package design and the holidays

The holidays are a busy time for most Americans, and most people are looking for products that can make their holiday and purchasing experience easier. A study by the Flexible Packaging Association found that 14% of consumers would pay more money for products that they can reseal. Being able to reclose a product helps to preserve its freshness, and it helps most people when gift wrapping comes along.

Consumers desire products that are reusable/refillable; for example, candy dishes. Until very recently, the only way that consumers could keep certain items fresh was through press-to-close zippers. Now, through new innovations (such as small-sized sliders), keeping food items fresh isn’t as much of a task it was once.

As the holidays rapidly approach, consider this, every item, product, or good that you purchase at the store comes in a package that was meticulously worked on, approved of, and market-researched.

Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.

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