Walmart is one of the world’s biggest retailers, and Google is the world’s most popular search engine. It might not seem entirely obvious, but both of them share a common competitor: Amazon.
Over the past ten years, Amazon has overtaken Walmart to become the world’s largest retailer, and at this rate, its rise is only going to continue. Amazon’s power isn’t only limited to the Internet space, as increasingly they are actively becoming competitive in the physical retail space as well.
As a way to combat Amazon, Google and Walmart are going to increase their collaborative efforts in an attempt to stifle Amazon’s growth. Essentially, Google is going to work with Walmart to deliver products to customers’ homes.
According to Walmart:
“Today, we’re announcing an exciting partnership with Google to do just that. Starting in late September, we’ll be working with Google to offer hundreds of thousands of items for voice shopping via Google Assistant — the largest number of items currently offered by a retailer through the platform.
One of the primary use cases for voice shopping will be the ability to build a basket of previously purchased everyday essentials. That’s why we decided to deeply integrate our Easy Reorder feature into Google Express. This will enable us to deliver highly personalized shopping recommendations based on customers’ previous purchases, including those made in Walmart stores and on Walmart.com. To take advantage of this personalization, customers only need to link their Walmart account to Google Express.
And, this is just the beginning. Next year, we will also leverage our 4,700 U.S. stores and our fulfillment network to create customer experiences that don’t currently exist within voice shopping anywhere else, including choosing to pick up an order in store (often for a discount) or using voice shopping to purchase fresh groceries across the country.
Our new voice shopping capability, coupled with our core value proposition, including free two-day shipping and the Pickup Discount, will give our customers a compelling new way to get what they need at low prices.”
Voice shopping is only going to continue to grow in popularity, and as Amazon expands its reaches into the physical retail space (they’ve already purchased Whole Foods, and there are talks of Amazon purchasing another major American retailer), it only makes sense that Walmart is going to try to push back against it as smart shopping and delivery services are just a few ways to do that.
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