Just like the product it encases, cosmetic packaging needs to be equally aesthetic, enticing, and functional. This is why designing perfect packaging is a crucial selling factor of each cosmetic product. If you’re looking to hire packaging services in Los Angeles, make sure that you cover the following points:
Define your target consumer
Regardless if you’re using shrink wrapping packaging services in Los Angeles or other methods, always define your target market. Are your products directed to young tweens? How about office ladies? Young adults?
It’s important to decide your target market so that you can set a limit on what you add to your mood board. For example, if your target is young teenage girls, sparkles and bright colors will be ideal.
Come up with a mood board
A mood board is a collection of images, colors, and other materials that you think embody your brand. This will help you come up with a design by experimenting with the gathered elements.
During the creation of the mood board, you can also add advertisements from other brands to inspire the creation of your cosmetic packaging near Los Angeles.
Overall, your mood board is the collection of all raw materials that can be used for the package design.
Know your brand’s personality
As much as you have to define your customers, you should also define the personality of your brand. Are you more of a preppy company? How about edgy or classy? In doing so, you can portray your brand to your customers and establish a mark for your new products.
If you’re having problems identifying this part, you can use the help of contract packing by disabled Americans in Los Angeles. Our service offers package design services to save you from the hassle.
Consider custom fonts
The most established beauty brands stand out due to their custom fonts. It’s also a great way to make a mark on your target market. So whenever customers see your packaging, they will know that it belongs to you. And if you provide great-looking packaging, it will become a badge for buyers to look for.
Use engaging colors
Colors are one of the biggest components of packaging. When it comes to cosmetics, the colors you use will depend on your target market. Brands with a sophisticated image opt for dark, matte, and deep colors. Meanwhile, those who sell items to a younger audience may opt for brighter and cooler colors.
Always consider durability
An eye-catching packaging will not serve its purpose if it’s not durable enough to protect the product. Packaging is supposed to protect the product from damage. As such, you should always prioritize quality over aesthetics.
You can hire disabled American packaging services in Los Angeles like Build Industries for your packaging needs. We have been in the industry for more than 50 years. With that, we can deliver quality, aesthetics, and affordable packaging for your cosmetic products.