How to Design Cosmetics Packaging: The Ultimate Guide

Designing your cosmetics packaging is a crucial part of product development. It helps enhance the beauty that of your product. This is why unique and stunning cosmetic packaging in Los Angeles is needed to make your products stand out in the market. The following are some of the simple steps you should undergo during the design phase:

Define your brand’s personality

The first thing you have to do is to identify the personality of your brand. Ask yourself this question: what image do I want to portray to my target market? You can be edgy or serious or cool or trendy. It all depends on your product line and your target consumers. This part will define the course of designing your packaging.

Create a mood board

Next, come up with a mood board. This is a collection of colors, images, and other inspirations for the design. You can send this to packaging companies in Los Angeles so they can create various samples. From there, you can choose which design suits your product best.

A mood board will also help you experiment on the color and look of the packaging. This way, you won’t have to start with a blank page.

Identify the focal point

The most critical part of your packaging is the focal point. It’s the part where buyers will first lay their eyes on. Regardless of the shape and size of the packaging, the focal point should always bear the logo of your brand, basic info about the product, and other bits of useful markers.

Take note that most buyers won’t read through the sides and back of the packaging. This is why you should use the focal point to indicate all the main selling points of your product.

Give your cosmetics packaging a little make-up

Colors will make your cosmetic packaging stand out on the shelf. Packaging services in Los Angeles can help in picking the right color and design for your products. You can also suggest your preferred look and they will design it for you.

Anyway, you can also opt for a minimalist look if you have an older target market and a more sophisticated product line.

Plan the packaging levels

Most cosmetic packaging has three layers: the outer layer, the inner layer, and the product container. The outer layer is the first thing that potential buyers will see. Aside from being enticing, it should also be durable enough to protect the product from damage.

Choose the materials

Once you have an initial design, it’s time to choose the materials. If you’re hiring contract packaging services in Los Angeles, you can work with them to procure a specific material. Most companies like Build Industries have a wide range of options for you to choose from when it comes to product material.

Come up with a prototype

Once you have the design and material in place, it’s now time to create a prototype. It’s the first model of your packaging, which will be supplied by your choice of product packaging company.

You can use the prototype to check the suitability of the design and material to the product. From there, you can make adjustments before mass production.

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