One of the most important parts of presenting a product is the packaging. The aesthetic of your product’s packaging tells the world what it is and why they need it — while the functionality of that packaging ensures that they will repurchase it in the future.
With this in mind, here are 4 things to look for when choosing the right packaging for your liquid product:
Appropriate for your product
What are the attributes of your product that make it stand out to your target market? Beauty? Brightness? Strength? The packaging you choose should work with your product and labeling to convey these attributes to the customer. For instance, if you are marketing a skincare product that promises brightness and clarity, a light or clear bottle would be more appropriate than a darkly colored one. The shape, color, and even texture of your packaging can help to strengthen the narrative that your product gives to your target consumer.
In today’s fast-paced environment, the average consumer is traveling much more than those in the past, whether it is within one city or around the world. Product packaging has to evolve along with these changes, and this is especially true when it comes to liquid products. Spilled liquid due to packaging failure can ruin a consumer’s day, and possibly ensure that they do not purchase the same product again. When choosing your packaging look for design options such as leakproof caps, flip tops, and strong seals.
The contents of a product are only helpful if accessing them is easy and intuitive. Look for simple designs that are self-explanatory; the consumer should not have to learn any new skills or information to use the product. Whether the consumer realizes it or not, intuitive packaging design will help them to feel more confident and equipped while using your product, which will make them more likely to purchase again in the future.
Appealing to your target market
The packaging that it is presented in will play a large part in how your product is perceived by the public. What is your ideal target market? If it is young consumers, packaging that presents a colorful and eye-catching aesthetic might be your best bet. If it is a higher income demographic, materials that look and feel high-quality are a good call. And no matter what your target market, it is always a good idea to make sure that your product name and company logo are front and center, always the first thing to be seen and recognized.
Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.