With transparency being more important than ever, companies and brands are looking for ways to prioritize their customers and increase loyalty. Connected Packaging gives manufacturers the ability to give their products digital life.
What Digital Packaging Means
Connected Packaging is a blend of hardware and software that supports the printing and reading of codes and features strong cybersecurity capabilities. This allows the platform to offer bundles of solutions currently tailored to food and beverage manufacturers and allows brands and companies to interact and advertise directly with consumers. The data generated by consumers and the applications of the connected packaging can be analyzed in real-time to generate more insight. This will help companies fine-tune any marketing campaigns and can lead to increased sales and greater efficiency.
When To Expect It
Digital packaging is still in its early stages, but with the myriad of benefits (as well as constantly evolving and improving technology), many companies will be looking to integrate digital packaging options in the coming months. This is a great way for your brand to get real-time updates and insights into consumer feedback and will help you build brand loyalty.
Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.