The Importance of Packaging for Beauty Products

cosmetic packaging Los Angeles

Packaging plays an important role in all products, especially cosmetic items. Just like the product inside, the packaging should be eye-catching and aesthetic. But beyond its visual value, the packaging should also protect the product from damage. This is the same reason why cosmetic packaging in Los Angeles is an indispensable service to so many industries.

Cosmetic packaging should be beautiful and functional. The following are some of the reasons cosmetic packaging adds value to the product.

Protection against damage

The main purpose of any packaging is to shield the product inside from damage. Your cosmetic products will be exposed to various dangers during distribution. It will be stacked, unloaded, and reloaded repeatedly. This is why product packaging in Los Angeles should focus on quality and durability.

Moreover, cosmetic packaging discourages tampering. It keeps your product intact from the distribution center to the shopping cart. Contract packaging in Los Angeles should consider the potential risks that the product may encounter along the way.

Better brand identity

Product packaging is also pivotal to brand identity. Cosmetic companies have to establish their name and image through their product packaging. The easier it is for customers to recall the brand, the better it is for your marketing efforts.

A brand with a strong identity generates more sales than others. The packaging should tell a story unique to the brand’s personality.

Encourage a purchase decision

Contract packaging in Los Angeles should aim to encourage purchasing decisions. Aside from the material, design, and color of the package, it should also have enough information about the product. This will help a critical consumer gauge if the cosmetic product is suitable for their needs.

Defective packaging is a major deal-breaker as the consumer will doubt the quality of the product. Overall, the packaging should be memorable. Make sure that the packaging of your cosmetic product reflects the message you want to impart to your customers.

Ease of use

Cosmetic packaging should have more value, aside from being a protective layer for your products. Some companies make their packaging functional and use it as a container.

Avoid packaging that requires another tool to open. The consumer should be able to access the product easily without hurting their hands. A commercial packaging company in Los Angeles can help you come up with a design.

A cost-efficient way of presenting the product

Above all, the product packaging should become a cost-efficient way of presenting your product. The overall look of the packaging should catch the eyes of your consumer. It should stand out from the shelf and other competitor products.

It should have the so-called ‘Instagram factor’ that will encourage social sharing. If you succeed in doing this, your product packaging becomes another marketing tool for your brand.

Conclusion

Cosmetic packaging should be as enticing as the product inside. Beyond its appearance, it should also possess the best quality to withstand external force and natural elements. It’s important to craft the packaging in line with your brand’s image and the image you want to portray.

What to Consider When Selecting a Contract Packaging Services

packaging services Los Angeles

Many manufacturers opt to outsource the packaging of their goods to save money. Instead of maintaining an in-house facility and manpower, packaging companies in Los Angeles offer a hassle-free option for producers. It speeds up production and guarantees the quality of the packaging. This is the same reason you should choose a packaging service you can trust.

The following are some of the key considerations when hiring packaging services around Los Angeles:

Capability and resources

The first thing that you have to check is the capability of the contract packaging services in Los Angeles. Do they have enough equipment to handle the amount of goods you want packaged? You should also consider the manpower and process it takes for the product packaging.

Another crucial aspect is the resources of the packaging company. Ask how the company sources its raw materials, how long it takes for them to procure, and if they offer package design support.

Location

As much as possible, you should look for product packaging in Los Angeles nearest to your production area. This will optimize the production and packaging time instead of spending it on transit. A packaging service located in your vicinity also reduces the potential damage to your goods associated with long transport.

Local packaging services are also cost-efficient. You can use the money you saved from transporting the products to improve other areas of your production. And since the packaging facility is located close to your factory, you can visit it anytime you wish.

Flexibility

Changes can happen in the course of your production. You may need to pack more inventory during peak season or adjust your production based on the demand shift.

A flexible packaging partner can adjust to these challenges without shutting down the operation. You must discuss this factor on your potential packaging partner.

If you often receive bulk orders, it’s worth looking for packaging services that can handle last-minute requests. Having a nimble provider will boost your bottom line and increase your production.

Competitive pricing

Most importantly, you should look for a packaging provider with transparent pricing. The rule of thumb in retail is that the packaging cost shouldn’t go beyond 10% of the total price of the item.

Always remember that contract packaging is a custom service, which means that the price will vary based on your products and the packaging materials you prefer. You should discuss this upfront with the provider of contract packaging services in Los Angeles to avoid any hiccups.

Communication and delivery

Lastly, you should know how the company communicates with its clients. Would there be a reliable point of contact? How would you receive updates on your orders? Be it cosmetic packaging in Los Angeles, shrink packaging, or pharmaceutical packaging, the company should be easy to contact.

This will save you from the agony of guessing what’s going on with your goods. Being in the know of the packaging process will guarantee that your products will be delivered within the agreed timeframe.

How to Design Cosmetics Packaging: The Ultimate Guide

packaging companies in Los Angeles

Designing your cosmetics packaging is a crucial part of product development. It helps enhance the beauty that of your product. This is why unique and stunning cosmetic packaging in Los Angeles is needed to make your products stand out in the market. The following are some of the simple steps you should undergo during the design phase:

Define your brand’s personality

The first thing you have to do is to identify the personality of your brand. Ask yourself this question: what image do I want to portray to my target market? You can be edgy or serious or cool or trendy. It all depends on your product line and your target consumers. This part will define the course of designing your packaging.

Create a mood board

Next, come up with a mood board. This is a collection of colors, images, and other inspirations for the design. You can send this to packaging companies in Los Angeles so they can create various samples. From there, you can choose which design suits your product best.

A mood board will also help you experiment on the color and look of the packaging. This way, you won’t have to start with a blank page.

Identify the focal point

The most critical part of your packaging is the focal point. It’s the part where buyers will first lay their eyes on. Regardless of the shape and size of the packaging, the focal point should always bear the logo of your brand, basic info about the product, and other bits of useful markers.

Take note that most buyers won’t read through the sides and back of the packaging. This is why you should use the focal point to indicate all the main selling points of your product.

Give your cosmetics packaging a little make-up

Colors will make your cosmetic packaging stand out on the shelf. Packaging services in Los Angeles can help in picking the right color and design for your products. You can also suggest your preferred look and they will design it for you.

Anyway, you can also opt for a minimalist look if you have an older target market and a more sophisticated product line.

Plan the packaging levels

Most cosmetic packaging has three layers: the outer layer, the inner layer, and the product container. The outer layer is the first thing that potential buyers will see. Aside from being enticing, it should also be durable enough to protect the product from damage.

Choose the materials

Once you have an initial design, it’s time to choose the materials. If you’re hiring contract packaging services in Los Angeles, you can work with them to procure a specific material. Most companies like Build Industries have a wide range of options for you to choose from when it comes to product material.

Come up with a prototype

Once you have the design and material in place, it’s now time to create a prototype. It’s the first model of your packaging, which will be supplied by your choice of product packaging company.

You can use the prototype to check the suitability of the design and material to the product. From there, you can make adjustments before mass production.

What Makes a Good Product Packaging?

packaging companies in Los Angeles

Product packaging is an integral part of marketing and selling a commodity. It’s the first thing that consumers will see and it’s responsible for maintaining the quality of the item inside. Many packaging companies in Los Angeles offer a variety of materials and designs to suit every type of product.

But what makes good product packaging? If you’re planning to hire packaging services in Los Angeles, make sure that you look for the following characteristics:

A packaging that talks about your brand

It’s important that the packaging can talk about your brand, especially when it comes to cosmetic packaging in Los Angeles. On the first look, the packaging should capture the attention of the customer.

You can use your product’s packaging to include information that will help the customer come up with a purchasing decision.

It should also stand out from other products, which gives an added edge when it comes to sales.

Packaging protects your product

Of all characteristics of product packaging in Los Angeles, it should strive to protect the commodity. It should make sure that the product can endure the impact of transit, distribution, and selling. This way, your product will remain in good condition once it reaches the shelves.

The material used should be durable and in line with the standards of the packing industry. Avoid contract packaging services in Los Angeles that skimp on quality. If possible, ask for a prototype before giving it a go.

Packaging that’s cost-efficient

Aside from looking good and having excellent quality, the packaging should also be cost-efficient. This is to ensure that the manufacturer can still make a profit without passing costs onto customers.

Cost-efficiency is a big factor. A single cent can make a big difference in the production, much more so for big manufacturers that release thousands of inventories per day.

Still, cost-efficiency isn’t always about lowering the cost. It’s more about having the right balance between price and quality.

Packaging that’s sustainable

Product packaging needs to be sustainable, so the manufacturers can use it for a long time. The materials should also be easy to source and shouldn’t be damaging the environment.

Many companies are already switching to eco-friendly packaging as an effort to cut their carbon footprints. This appeals to many consumers who are starting to become aware of the potential for packaging materials to the environment.

Packaging that matches the product

It’s always important to match the material, color, and design of the packaging to your product. Cosmetics, perishable goods, and electronics all require a different approach since they have different target markets.

For this, you need packaging companies in Los Angeles like Build Industries that can design and produce a specific packaging for you. Whether it’s cosmetics, food, accessories, electronics, chinaware or anything else, we have the solutions that match your products.

Final words

Product packaging Los Angeles plays an integral part in the saleability of a specific product. It must match your product and target market. Also, you should choose a reliable packaging service for your products.

[How to Choose] Shrink Wrapping Packaging Services in Los Angeles

shrink wrapping packaging services in Los Angeles

Finding the right shrink wrapping packaging services in Los Angeles is critical and can make or break the quality of your product. Always remember that the best packaging companies in Los Angeles will offer shrink wrapping at the most competitive price and very high quality.

To help you choose the best packaging services in Los Angeles, here are some of our tips:

Prioritize quality

Prices vary widely among providers of shrink wrapping in LA. That’s why your deciding factor should be the quality of their work.

The shrink wrap should withstand the stresses of product transit. Aside from that, it should be durable enough to hold your product and retain its manufacturing quality.

Also, choose a product packaging Los Angeles company with machines that can keep up with your production levels. You wouldn’t want to hinder your sales just because of slow packaging.

Cost

As much as you want topnotch shrink wrap quality, the cost shouldn’t be exorbitant. Remember that you will have to pass the cost of the packaging service to the consumer. You wouldn’t want to go higher than your competitors or you will lose revenue.

Overall, shrink wrapping has a lower cost than other types of packaging. This allows new companies to launch their products without exhausting their financial means too much.

Still, you wouldn’t want a very low offer. Most of the time, very cheap packaging says a lot about its quality. You simply can’t take chances, especially if we’re talking about large inventories.

Design

Although shrink wrapping uses transparent plastic, you can have something printed on it. This way, consumers will recognize your brand and know more about the product.

Consumers are more likely to purchase an item if there’s information included on its packaging. With that, look for packaging companies in Los Angeles that can provide this added service for you.

Choose local

Instead of scouting for national packaging companies, it’s best to work with local shrink wrapping packaging services in Los Angeles. Transportation of the product will be easier, thus cutting the overhead cost of the packaging service.

Also, local companies have lower costs. Here at Build Rehabilitation Industries, we offer our shrink wrapping service in the most competitive rates. As a non-profit organization, we work to sustain our operation and to fund our charity work.

We don’t aim to make millions of dollars. For us, it’s about providing high-quality packaging to manufacturers while providing opportunities for other people.

Check the reputation of the company

Once you have a shortlist of prospective providers, always check their reputation first. Their standing in the industry will affect your brand’s reputation as well.

Here at Build Industries, we have established our image of being one of the most reliable and reputable providers of product packaging in Los Angeles.

We have been operating for more than 50 years now and our team is ever-growing. Over the decades, we’ve worked with more than 1,000 retail organizations and businesses.

This track record speaks about the quality of our work and our dedication to our craft.

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