The box that a product comes in is more important than ever. Between social media, online stores, and the number of graphic designs that the average American is exposed to every day — consumers can tell the difference between good aesthetics and bad aesthetics.
The aesthetics of products’ packaging/boxing matters more than ever, and here are some reasons why:
Good Aesthetics Accentuate Newness
There’s something about newness that equates beauty in most peoples’ minds, and consumers prefer new to old 9 times out of 10. Consumers prefer the smell and crispness of a new book to the musk and torn pages of an old book, they prefer a new home to an old one, and so on. In the same way, a modern or contemporary looking product has a higher chance of being purchased than a product that gives off vibes of being produced in the 80s or 90s.
Aesthetically Pleasing Packaging Makes Purchasing Easier
As simplistic as it may sound, aesthetically pleasing packaging makes choosing a product easier. Los Angeles County has a number of poor and wealthy people. No matter where exactly you land between these two extremes, budget likely plays a role in your purchasing decisions. Retail stores (like Target and Amazon) give consumers so many options that they simply go with the item that is cheaper (or cheapest). That is unless the box that a product comes in gives off the vibe that it’s higher quality than its direct competitors. Coca-Cola isn’t purchased over Shasta just because of its taste — it’s also because of Coca-Cola’s packaging and looks appeal to our purchasing sensibilities more than other colas.
Build Rehabilitation, which is located in Los Angeles, offers specialized packaging services to a variety of different businesses in the industry. With 200 disabled workers and 50,000 square feet available, we have space and the manpower required to service all of our clients and their custom packaging needs.